Powered By
Since 1976, College Road Tire and Auto has been your trusted local tire shop and automotive service center in Wilmington, NC. Whether you are searching for the best deals on new tires for sale or need expert auto repair, our ASE-certified technicians are here to help. We offer a massive inventory of top-brand tires and comprehensive mechanical services, ensuring your vehicle is safe, reliable, and ready for the North Carolina roads. Experience same-day estimates and decades of automotive excellence at your premier one-stop shop.
Enter your vehicle information or tire size to find the perfect tires for your needs.
Browse our wide selection of premium tire brands and compare prices, ratings, and features.
Select the tires that best fit your vehicle, budget, and driving needs.
Choose a convenient time and location for professional tire installation at your nearest shop.
Do not just take our word for it. Read honest reviews from local drivers who trust us for everything from fast tire repair to complex engine diagnostics. Our near 50-year track record is built on the satisfaction and loyalty of our community.
Read More Reviews"World class customer service! The two gentlemen at the service desk were unequivocally professional and courteous. I just needed one flat tire replaced and not only were they able to order the tire I needed and have it available early in the SAME DAY, but they also offered the most affordable and competitive price in all of Wilmington. I HIGHLY RECOMMEND them for any service needed."
Max Rebo
View Review"Diligent, efficient, and kind employees and owner. Takes the time to talk to customers to make sure you understand the situation of your vehicle. Fair with pricing and don't high ball you for the heck of it. Overall great shop, workers, and experience."
Ashton McCarty
View Review"I’ve been bringing vehicles here for many years. Always top-notch , straight & to the point about what needs to be done . Happy customer!!!"
Sean Gaines
View Review"My dad is a former high ranking military officer of 20 years. We ONLY take our vehicles here. My dad will bring his and my mothers, they take care of me and my sister, brother in law and both niece and nephew. They are honest, loyal and do the job. My dad started out in transportation in the Army before he became much more. He knows cars and says this is the best in town and my sister and her husband drive 2 hrs to just see them for all car issues. I wish I could give them more than. 5 stars! 💯😎👏🏻"
Nicole Wilkinson
View Review
Rooted in the Wilmington Community
Founded in 1976, College Road Tire and Auto has grown alongside the Wilmington community, adapting to the changing needs of local drivers while maintaining our core values of integrity and hard work. As an independently owned alternative to impersonal franchise chains, we take pride in knowing our customers and understanding the unique demands of coastal North Carolina driving. We are more than just a place to buy tires; we are your neighbors and your long-term automotive partners.
Expert Solutions for Every Make and Model
College Road Tire and Auto delivers a full spectrum of mechanical and tire services designed to keep your vehicle running smoothly. Our certified technicians handle everything from factory-scheduled maintenance, brake repair, and fluid changes to professional tire mounting, computerized wheel balancing, and tire rotation. We blend the vast inventory of a specialized tire dealer with the diagnostic capabilities of a full-service auto garage.
Expert tire installation with precision balancing to maximize tread life, enhance safety, and ensure a smoother ride.
Read More
Precision wheel alignment services to maximize tire life, improve handling, and ensure a smooth, safe ride.
Read More
Expert oil change services with premium oil and filter replacement to keep your engine running smoothly.
Read More
Ensure ultimate vehicle safety with expert brake inspections, premium pad replacement, and precision rotor care.
Read More
Expert suspension checks to improve ride comfort, enhance handling, and extend the life of your tires.
Read MoreIndustry-Leading Expertise You Can Trust
Our facility is staffed by highly trained, ASE-certified technicians who bring decades of specialized experience to every vehicle they service. From complex engine diagnostics to precision tire alignment near me, our team adheres to strict industry standards. This professional certification guarantees that whether you are buying new all-season tires or getting a brake replacement, your car is in the hands of qualified experts committed to safety and technical accuracy.
Find Your Perfect Set Today
Stop searching for a tire shop near me and visit the local experts. Browse our extensive tire inventory online, compare top brands, and secure exclusive tire deals designed to save you money without compromising on safety or performance.
Exclusive Manufacturer Promotions
Take advantage of exclusive manufacturer promotions and factory rebates on new tire purchases. Our team will help you navigate current offers from top brands to ensure you get the absolute best price on your next set of tires.
Get a $100 Prepaid Visa – when purchasing a set of 4 Qualifying Pirelli Tire
Get up to $200 Prepaid Mastercard - when purchasing a set of 4 Qualifying Continental Tires
Rebate on a set of 4 qualifying Cooper tires purchased on the Goodyear Credit Card. Check the rebate details for exact details and eligibility.
Rebate on a set of 4 qualifying Goodyear tires purchased on the Goodyear Credit Card. Check the rebate details for exact details and eligibility.
Do not wait until a minor issue becomes a major expense. Schedule your next service appointment or tire consultation with our experienced team today and experience the convenience of our same-day estimates.
Find quick answers to common questions about tire lifespan, when to replace brake pads, the benefits of all-season tires, and what to expect during a professional wheel alignment. We are here to empower you with the knowledge to make smart automotive decisions.
Automotive Insights and Maintenance Tips
Explore our latest articles for expert advice on extending the life of your vehicle, choosing the perfect all-season tires, recognizing when you need a tire alignment near me, and keeping your car running perfectly in the North Carolina climate.
Read More
Discover how proper tire tread and pressure keep you safe on wet Wilmington roads during hurricane season, preventing costly hydroplaning.
Read More
Discover 5 critical warning signs your tires need immediate repair. Learn how to stay safe on Wilmington roads and prevent costly breakdowns.
Read More
Discover exactly what happens during a professional tire alignment, how it extends tire life, and why Wilmington drivers shouldn't skip it.
Read More
Learn how maintaining proper tire tread prevents hydroplaning and keeps you safe on unpredictable, rainy Wilmington coastal roads.
Read MoreLocated prominently on College Road, our state-of-the-art tire and auto repair facility is easily accessible from anywhere in Wilmington, Burgaw, Southport, and the surrounding coastal communities. Stop by today for premium service and expert advice.
| Monday | 7:30 AM – 6:00 PM |
| Tuesday | 7:30 AM – 6:00 PM |
| Wednesday | 7:30 AM – 6:00 PM |
| Thursday | 7:30 AM – 6:00 PM |
| Friday | 7:30 AM – 5:00 PM |
| Saturday | Closed |
| Sunday | Closed |
